Archive for the 'Advertising' Category

 

Is Ali going to find love?

Jul 19, 2010 in Advertising

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My silly obsession with dating shows has driven me to become an avid viewer of the bachelorette and therefore a blogger of it too. With 3 guys left, the stakes are high. The choices; Roberto, Chris, and Frank.

Roberto;

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The dark and handsome ‘hottie’ living in Charleston SC. He was a baseball player and is now an insurance agent. Ali seems to be strongly attracted to him but also a little hesitant. My personal favorite.

Next is Chris L.;

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The sweetie from Cape Cod, MA. A landscaper and family man. Ali’s chemistry with Chris L has grown at a slower pace, which cautions her, but their love continues to grow and I see promise in their future. The guy I believe she should pick is Chris L. if she wants to fall in love. L is for longevity.

Last and very least, Frank;

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F is for Freak.
R is for really strange.
A is for awkward.
N is for nervous.
K is for kooky eyes.

But it’s okay because Frank is going home tonight! (He has a girlfriend who he is still distraught over and he has recently been photographed kissing her, good riddance!)

My hopes for the future;

I hope Ali stops stringing all of the contestants along, there aren’t many episodes left but it is a tad disturbing to see her all over every guy.

I hope for better casting. I know it is an entertainment television show, however, I do think it would be more interesting if there were better contestants presented from the beginning. (Not just ‘fame whores’). I remember watching the television premiere and it made me not want to continue watching the show. I was appalled at the selection of guys. Ali was not going to pick a little girly weatherman or the sleezy entertainment wrestler. Come on ABC.

In conclusion, I have read too many spoiler alerts and it appears that I am almost over this season and over watching Ali leading every guy on and acting intellectually challenged. I will definitely be tuning into tonight’s episode but my main question is not going to be; ‘who is going to win’ but ‘who is going to be the next Bachelor’?!?!

Where is LeBron James Going???

Jul 08, 2010 in Advertising, Sports

All eyes are on LeBron James tonight as he makes his final decision on which team to join in the NBA. This superstar has been rumored to be going to Chicago, Miami, New York, or even staying in his hometown, Cleveland. There is a one hour television special on ESPN tonight with his awaiting decision, a decision that is being made literally a minute away from The Brand Gallery’s office, at the Boys and Girls Club, in Greenwich, CT!

The office interns have a bet going between Cleveland and the Knicks (…this will determine who has to pay for yummy snacks in the future…Go Knicks!) Now I’m more of a hockey fan, but I’ll respect LeBron for staying in Cleveland, I’ll be excited for LeBron if comes to the Knicks, and I’ll be disappointed if LeBron goes to the Heat. Going to the Heat would be for the sole purpose of creating a power trio (with Dwyane Wade and Chris Bosh) which I hope does not happen. I’ve heard great things about LeBron, especially with his generosity and loyalty to Cleveland thus far, therefore, I would love LeBron James to join a team other than the Heat. This will allow him to stand out and become one of the greatest basketball players of all time, up against the ranks of Michael Jordan and Magic Johnson.

Stay tuned for tonight’s decision!!!

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Love Bites?

Jul 06, 2010 in Advertising

Twlight’s Eclipse hit theaters with a smashing roar on Wednesday that quickly simmered out over the long weekend, but still made over $82.5 million. For many fans this was a long awaited weekend that satisfied many a fan girl’s hunger for their respective heartthrobs Edward or Jacob. But for some Texas high schoolers, reading the books and see the films just aren’t enough.

In Dallas, Texas, many high schoolers have begun biting their significant others in order to show affection. It is apparently called Teen Biting and involves biting your significant other in some visible place, such as the wrist or even the cheek, to show others that this person is special and belongs to you. Edward refuses to bite Bella in the Twlight series because it’s a line he will not cross, even for his most beloved. These students think that by actually biting each other, they are transcending Edward and Bella’s relationship and therefore fitting in, but also standing above and beyond the characters in Twilight.

Personally I think this is just ridiculous. Not only does being bitten just hurt like hell, but its so stupid, what ever happened to just good old hickeys? But even Robert Pattinson, the actor who plays the stone-cold vampire Edward Cullen in the movies, is unable to resist. On David Letterman, he talked of giving in to the pleas of a 230-pound man at a movie premiere. Pattinson said, “He was asking me to bite him, as well. So I did. And the surprising thing was I kinda liked it.”

Disturbing enough yet? Check out the link Teen Biting

Kids these days!

Be a Kid Again, Seriously.

Jun 29, 2010 in Advertising

The U.S.A. lost to Ghana on Saturday and left the entire country heartbroken. I tried to make a train into the city to attend Beethoven’s Mass with SPAIN, but got caught up in the overtime at a bar in SoNo. So instead of a night out in the Big Apple, I settled for a night out to the movies, and I must say that although Beethoven is timeless, the film I saw on Saturday night might just be too. Yes folks, I saw Toy Story 3, and I know what you are all thinking. How can this movie be more significant than one of the most famous composers of history? Well read on and I will tell you.

The entire basis for the movie is that Andy is going off to college. Something almost every kid goes through now a days. Without going into too much detail and giving the entire film away, I am just going to say that the toys have realized that Andy is now all grown up and the best thing they can wish for is to be packed safely away in the attic where they can all stay together. Instead they all end up at Sunnyside Day Care Center which at first looks like a dream come true, but soon Lotso, an apparently caring and huggable leader, turns out to be a communist dictator who runs the day care center with an iron fist strictly in order to make others feel inferior to himself. The idea that a seemingly lovable dictator oppresses the heroes speaks volumes, at least to me it did. I don’t want to get into the subject of how the film has an underlying political theme that can be relevant today (even though I believe that it does), instead I want to focus on how this film, that was geared towards children, was able to reach me the way that it did.

It is all about growing up. I am almost done with college now, only have a little over a year left, and then I am going to have to move forward. No more summers at home, and no more lazy Christmas breaks that are over a month long. Soon I am going to be in the real world on my own. This is what Woody and the gang refuses to allow Andy to do. They want a little corner in the attic because they want Andy to know that they will always be there for him. There is an overwhelming sense of loyalty throughout the entire film that makes you think of the days when you stuck up for your best friend on the playground no matter what the circumstances. Lets face it, growing up is hard and you lose friends all along the way. The way Woody and Buzz look after each other and Andy is admirable to a fault. It is the kind of loyalty you can only find in children.

And then there is the fact that the friends are so loyal to each other, just because that is the way it should be. There are numerous times where Woody shouts, “I have to go home, my kid is waiting for me!” You always get that in kids films though, the good overcomes the bad, and the hero knows what has to be done. There is a scene towards the end that is just heart wrenching. Those who have seen the film know exactly what I am talking about probably (hint; huge pile of garbage and an intensely blazing inferno.) It is so sad, my friend who went with me was actually in tears, and for the first time in a children’s film, I thought to myself ‘this is the end, there is no way they are getting out of this,’ But they did. No joke, the entire theater applauded when it happened, and I found myself crying because I thought all hope was lost. I am 21 years old! Not a kid, and yet Pixar faked me out. I tend to not get emotional during films, but this one got to me. It got to me just like things used to get to me when I was 8 years old.

Toy Story 3 is already a huge success, and Pixar has proven time and time again that they can make blockbusters like no other animation company. But this one is different. Go see it everyone. Its worth your $15 to see it in 3D and its definitely worth your time.

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Daydreamers and Wandering Minds…….

Jun 29, 2010 in Advertising

Well I can’t beat UA’s post on Justin Bieber, but I’ll try…

New findings are discovering the virtues of a wandering mind, meaning, us daydreamers are finally getting some R.E.S.P.E.C.T. (Halleluiah!) A recent New York Times article discusses the old associations with daydreaming; a failure of mental discipline, infantile and neurotic, and worse, psychosis. Daydreaming and stray thoughts are remarkably more common nowadays and recently considered very useful. A wandering mind can keep you on course of your goals, keep you from immediate perils, foster creativity, and help you solve problems.

This article was unique because it gave you a chance to think outside the box and let your mind wander, a point many articles try to avoid. The test; look at these words and think of a common word; eye, gown, and basket. Moving on, this article is not going to affect many people and make them either stop daydreaming or pick it up, but it simply addresses the advantages to relaxing and participating in activities, like walking, that can allow people to enter their “default network” and turn off their “executive network”. Imagine if we couldn’t daydream, or take a second during the day to mind wander…actually don’t, it’s not pretty.

I am so thankful for my wandering mind (take that Rye High April fools edition) because I think it allows me to be a more relaxed, cheerful person…(creative, awesome, and artistic too but I don’t want to brag…) For example, if I couldn’t mind wander slightly while driving through I-95 traffic, I think I would be a much more uptight person (did I mention honest too?). Think about your friends who say the funniest things (hi Mike!), its because they are constantly mind wandering and can come up with comments that may be so far removed from the topic of conversation. Lastly, the common word between eye, gown, and basket is ball. Eyeball, ballgown, and basketball.
Did you get it?
I don’t believe you………..

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Justin Bieber

Jun 29, 2010 in Advertising

I was youtubing the other day and found another funny video.

3 Year old crying over Justing Bieber

I also found that Justin Bieber actually responded to this.

Jimmy Surprises Bieber Fan

Anyway, it’s a Justin Bieber and Miley Cyrus’s world now…

Love,
UA

FRO-YO 4 U!

Jun 22, 2010 in Advertising, Health

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What is that??

Frozen yogurt could possibly be one of the best things to satisfy your sweet tooth this summer. I’m talking about these rising posh yogurt salons like Pinkberry, Red Mango, Yogoot, and more! As a healthy (and just as delectable) alternative to ice cream, frozen yogurt shops are a growing trend. What I love about these places is that you can select toppings from granola chunks to freshly cut fruits to add to your yogurt, making it that much more nutritious and delicious. Just for kicks, here are some frozen yogurt nutrition facts in comparison to ice cream:

Small serving from Pinkberry

Total Calories: 100-140 (depending on flavor)

Protein: 3-5g

Sugar: 15-28g

Fat: 0g

Small vanilla scoop from Haagen Dazs

Calories: 270, 160 from fat

Protein: 5g

Sugar: 21g

Fat: 18g

Now it is up to you, what would you choose?

Do something good for yourself….FRO-YO!!!

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Fresh fruit toppings!

National Geographic

Jun 22, 2010 in Advertising

While perusing the National Geographic website (because I absolutely LOVE looking at all the award winning photos) I came across a few fascinating quizzes. Being an Environmental Science major, I was hoping to receive perfect scores on all of the quizzes. Close but no cigar! I challenge whoever reads this to attempt to receive a perfect score on one or all of the quizzes! They are short 10 question quizzes about the oil spill, green initiatives, ocean environments, and global warming…

http://environment.nationalgeographic.com/environment/energy/great-energy-challenge/oil-spill-quiz/

http://environment.nationalgeographic.com/environment/global-warming/quiz-going-green/

http://ocean.nationalgeographic.com/ocean/oceans-quiz/

http://environment.nationalgeographic.com/environment/global-warming/quiz-global-warming/

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Kid vs Obama

Jun 18, 2010 in Advertising

Heyyyy!! Just wanna share a funny video that I found yesterday.

Student sitting behind Obama was asleep

Isn’t this so funny?? That kid must be so excited former night for Obama’s speech and couldn’t sleep at all. How can a person yawn so many times in this short time!!

And you know what?? People were way excited about this video and the facebook page is already made.

The guy sleeping behind obama at kalamazoo graduation

Haha, that’s all.

Love,
UA

User Interface

Jun 17, 2010 in Advertising

Media industry is one of the most growing industries in today. Google, Facebook, Amazon didn’t even exist decades ago and now they are becoming top companies in the world. Could some one imagine this ten years ago? All of them are based on Websites and there are so much business going on in the online world these days. Everything that we were doing offline can be done online from same space, such as your office or home. You can research online, shop online, and socialize online. Media designing is also becoming a big job market due to the growth of media industry. People usually think about graphic design or website design from the word “Media Design.” But I like to talk about role of interface design in the media design today.

Interface design is “the design of computers, appliances, machines, mobile communication devices, software applications, and websites with the focus on the user’s experience and interaction.” (Wikipedia) Websites are user interface program and there is interaction of user and the website. The interface design basically designs how users interact with website. So why is this really important?? Ok, think about that you are in the one of the shopping website which you can’t find the button to purchase the products, the button to chose the amount of product is on the bottom of the website that you have to scroll down all the way, you can’t go back to previous product once you move to different products… So the interface design is basically to make the interaction between the user and the tool, such as website smooth and easy.

This is a very important part in website industry because visiting users will increase if the website is very easy to use and decrease if the website is hard to handle, which will directly reflect to the profit of the websites. It’s not just the website. Think about iPod. iPod is great not only because of its very cool outside design but its easy interaction is also a very important aspects that why iPod is so popular.

Here are couple great user interface websites.
Nike Running
UNIQLO
FLUID THEME DEMO

Usability? Who cares? Then this is for you.

www.dontclick.it

A Supernatural What?

Jun 17, 2010 in Advertising

For all of you fang bangers out there, the True Blood season 3 premiere certainly kicked off with a scream. Jessica murdered a poor lonely trucker, Bill was vamp-napped by some unruly werewolves, Eric and the Queen of Louisiana got into a pretty big mess with that ruthless magistrate from season 1, and poor Jason just couldn’t seem to get it up. So much drama, so much terror and so much True Blood! It was all every fan asked for and more!

My roommate and I hosted a season premiere party and made sure to include all things red on the menu. And somewhere between the conversation about werewolves and the season pre-show that began at 8:45 p.m., I began to think about why in the world I waited so long for the brand new season of this show, ravenously devoured every Sookie Stackhouse book by Charlaine Harris (that the series is based off of), and then felt the occasion of a new season called for a congregation of 15 people all huddled on one wrap-around couch drinking red-wine sangria and eating strawberry rhubarb pie. (Which avid followers of the show would now looks an awful lot like that wonderful little concoction Maryanne whipped up for Tara and Eggs). After much thought on the matter this is what I came up with.

Supernatural beings and fantastical worlds are certainly making a comeback in todays society. If you really sit down and think about it, some of the most popular series of this past decade have been about fantasy worlds or supernatural characters. (Such as Twilight and Harry Potter to name a few). So why is it that we crave this genre of alternate realities? Places where things are not just out of the ordinary but also extraordinary?

1.) Our Technological Advancement: It used to be that way back in the day, things we didn’t understand we either turned over to ‘works of God’ or let our imagination run away with us in superstition. Now we have been able to scientifically disprove that breaking a mirror brings seven years of bad luck, or that every child born on a Monday is fair of face. We can explain almost everything now and, quite frankly, its boring.
2.) Disgust with the Modern World: Little Harry Potter is trapped in a modern day realistic nightmare that he is able to escape from only because he has magic powers. Now what person, forced to live under the staircase of their aunt and uncle’s home, is not going to want to wish they were wizards and could fly off into the sunset on a broomstick? In almost every instance, the hero or heroine comes in contact with their world of fantasy because there is something about the world in which they live in that they hate.
3.) Going Green: This may seem like a bit of a long shot, but with this worldwide obsession of ‘going green’ and saving the environment, we have started to try to go back to our roots. (Cowboy boots made the BIGGEST comeback this past spring, and flowered dresses and blouses are everywhere). There is something about bringing this old world of supernatural beings into our modern day that gives us this feeling of going back in time. Back to where things unknown still scared us, and when the night was a truly dark and terrifying place. True Blood is set in the backwoods Louisiana town of Bon Temps, where old plantations still loom majestically in glory as they once did. Only in places like this, can we still believe supernatural beings to still exist. In our world of lethal factory emissions and overpopulated cities, its hard to imagine anything being extraordinary anymore.

This may be completely off and may sound like a bunch of hula-baloo, but I’d like to hear some feedback. Why do you watch True Blood? Why do you read Twilight? Why, according to People’s Choice, were 5 out of the 10 best selling books of this past decade supernatural in some way? It is interesting to think about. Let me know what you think!

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YOU WILL GET ICED

Jun 17, 2010 in Advertising

Many of you may know what icing is and may have already iced someone or have been iced yourselves. For those of you who don’t know what icing is, ill give you a little recap and bring you up to date. Icing is a game invented by college kids and now played by all ages (above 21…) all the way up the food chain to perhaps some laid back CEO’s. The rules are simple. If someone presents a Smirnoff Ice, the receiver must get on one knee and chug it. Easy. The receiver may also “block” the Smirnoff ice if he/she has one on them on them(say in a bag or in their pocket).

This phenomenon is catching on and spreading up the coast, originally said to have started in the South. There are many websites that show pictures of individuals getting pranked including the most well known one that was recently shut down called brosicingbros.com. Smirnoff ice and their parent company Diago has taken measures to stop the website because they want to avoid all legal possible mishaps. In my opinion, icing has turned into a great marketing phenomenon that is creating an urgency for people to go purchase a sixpack of Smirnoff ice (which ive already done!) The game is unique because it challenges people to come up with creative ideas of handing someone a Smirnoff ice. For example, Smirnoff ice’s have been sent in packages, buried in protein powder, hidden under pillows, and placed in office desk drawers.

Icing has turned into a competitive game that only lets the creative survive (or really have bragging rights). When I brought home a sixpack of Smirnoff ice the other day, I placed post-its all over it telling no one to touch it, if they touch it they die, and that they will get iced. My mom was not happy when I brought it home because she said “someone will get hurt”….later that night my sister and I iced my mom and she took it like a champ (yea Mimi!) Thats a perfect example of how no one is exempt from being iced and how if you get iced, you must chug it. Moral of the story, get off your computer and go ice someone!!!!
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Fashion Bloggers!!

Jun 15, 2010 in Advertising

Helloooo!! I’m back finally from super busy last week which I’ve attended friend’s wedding, AICP show, and survived swallowing painful wisdom teeth!

Anyway, I like to talk about the influence of the fashion bloggers today. It seems like everybody has a blog now days and the blog is one of the rapid growing industry in media communication like facebook and twitter. Some popular blogs became books and be published and the bloggers of the famous blogs have quite big influence recently. The influence and role of fashion bloggers in fashion industry are getting larger and larger. Each fashion blogger has his/her style and some blogers post snap shot of stylish people from street, some blogger just post their wardrobes and outfits, others talk about the new collection of the labels… etc. It’s quite interesting to read those blogs if you are interested in fashion and you can get a lot of info and update from industry actually. So those blogs are getting popular and popular and those “Top fashion bloggers” are even invited to big label’s fashion shows, Fashion weeks, and all those prestige fashion related events.

It is still flesh in memories that Bryan Boy actually sat couple seats away from Anna Wintour, Chief Editor of Vogue, during the fashion week. It was also on the front page Life & Art section of UK financial times!

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Rumi from Fashion Toast was actually casted to do Ad for Forever 21 Times Square store’s opening.

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Aren’t they quite impressive??

Mothers vs. Fathers

Jun 15, 2010 in Advertising

After watching hours of animal planet this past Sunday with family and friends, the cover story of the Science Times (New York Times) caught my eye today with an enormous photo of an adult male Barbary macaque and an infant Barbary macaque on his back. The picture is heartwarming and I decided to read on. Barbary macaques are monkeys that roam in the Atlas Mountains of Algeria and Morocco. The article titled “Paternal Bonds, Special And Strange” talks about the distinct behaviors of male Barbary macaques complete with a fathers day twist. These fathers are said to strut around with their babies to “impress other guys”, display a “higher status” and “strengthen their “social clout”. They use their infants as costly social tools and will hold up the infant like it is “holy” and then nuzzle it in front of other males. This behavior seems a little ridiculous, treating the baby more like an accessory than a son or daughter. It raises the old age question of who is “supposed” to and more fit to take care of children. Many bird species take turns between the males and females in raising the infants and incubating the eggs. In large bird species like rheas and emus, the male is often the “sole keeper of the nest”. In other species like the pipefish, the males are the ones who become pregnant and give birth to offspring. It reminds me of the woman on T.V. with 10 children…is it cooler to have more children than your neighbor? What are your impressions of males being the more nurturing sex? Would you shake your baby? The term “prized possession” takes on a whole different meaning…

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Check Out The 2010 AICP Awards Show

Jun 14, 2010 in Advertising

In a hurried flurry of anticipation and heels, The Brand Gallery interns rushed to the train station to catch the ride that would transport them to an unforgettable night of commercial entertainment…

PGM News Feed

What are your opinions on scalping?

Jun 10, 2010 in Advertising

This past Sunday afternoon I attended the Mets game at their new Citifield stadium (beauutifullll) with my boyfriend Michael. I found out the night before that my dad had 4 tickets to the game and that I could have them because he was busy helping my sister with some work and my brothers were out of town…does this mean I was the last of the four kids to receive the tickets? Hmmmm… Actually I didn’t mind at all, I was going to the Mets game!!! I am in fact a Red Sox fan, but I enjoy just about every sporting event! Anyways, I found friends to invite to the game but last minute, two of them were unable to come. This left Michael and I with two extra tickets (fantasticcc seats, go dad!) Long story short we pulled into a Dunkin Donuts looking for two ideal candidates to sell or give away our tickets, but the older man with the grandson who we asked “didn’t like baseball”…okay…

Next we drove into the parking lot, our eyes still peeled for a nice pair. We searched the will-call lines in hopes of giving away our ticket to someone who, say, had nosebleed seats. While looking for our seats, a “nice” security man asked if we needed help, we said we were okay (thinking he wanted to help us find our seats). After a minute of searching we found another older man with a grandson and offered them the free tickets. They were meeting friends at the game so they couldn’t use the tickets. Strike two. As they were thanking us, the “nice” security man came up behind us and threatened us by saying that scalping was illegal. We said that we were not scalping them, simply giving them away in hopes of making someone’s day. This is apparently illegal…what?…The security man then pulled Michael aside while simultaneously yelling and pointing at me to “stay over there” while he talked to him privately…really? I was the one “scalping them”. After a close call another security man told us we could donate them to the military. We followed him to the office and did just that (out of good karma and a potential safety guard). Turns out no one came and our expensive tickets were not utilized. It made me a little sad, but we did try, and we did have the best time just the two of us. We even got on TV!!!

Anyways I wanted to discuss the legalities of scalping and the issues surrounding second hand ticketing websites. A recent article in The New York Times touched on the simplicity of either banning or allowing scalping. If scalping is deemed illegal, most enforcement can be done on the street outside of the arena, theatre or stadium.
Catching ticket scalpers outside arenas is not like catching other kinds of scalpers, for example, on the internet. Tracking ticket sales with the new advancements in technology today is an entirely different system which is changing standard scalping procedures. A paper ticket can now be a microchip in a wristband or a flash of a barcode on a smartphone. This is creating a huge market for second hand ticketholders or scalper-hackers using “bots” to breakthrough ticketing websites in order to scoop up the best seats. In the State of New York, a scalping law has been in effect since 2007 which lapsed about three weeks ago. Artists and ticketers are worried that scalpers will continue to buy the best seats at concerts or sporting events and sell them for higher prices. We will have to wait and see what the future of tickets and ticketing transactions will look like and if scalping will be more regulated, if at all.
Stay tuned…

June Movies are Bustin’ Out All Over!

Jun 04, 2010 in Advertising

Well it is finally here again, the weekend! And we all know what that means, more summer movie releases! Yay! There are four big movies that are going to be hitting cinemas this weekend so there should be something in theaters for everyone!

The first film is a family-fun one entitled ‘Marmaduke’ and is about a Great Dane’s move with his family from Kansas to the O.C. in California. The family has trouble adjusting, but this dog just wants to party. It looks cute, so if your kids want to go see it, take them!

The next movie is definitely not for kids. ‘Splice’ is about two doctors who are renowned in their field of genetic engineering. Consumed by their fame, and god-like powers, they begin experimenting with human/animal hybrids. Things start out looking revolutionary, but then take a horrifying turn. This SciFi Chiller is sure to be a hit with all the thrill seekers out there, and definitely looks like it could get quite creepy. Not exactly my cop of tea in the summer but its definitely a good “Oh I’m so scared!” date movie!

The third movie that opened in theaters today, is ‘Get Him to the Greek.’ After realizing that this movie had absolutely nothing to do with college or fraternities, I found out that Russell Brand, who starred in that awesome movie from 2008 ‘Forgetting Sarah Marshal,’ also stars in this comedic, rock-star adventure alongside with Jonah Hill, from such films as ‘SuperBad’ and ‘Knocked Up.’ Basically what is going on, is that a low-ranked record company intern has to escort a washed-out, rock star to the Greek Theater in Los Angeles, California for a performance. This is sure to be a good one, if you enjoy this kind of slapstick comedy, and although its not getting raved about the way ‘The Hangover’ did, it promises to be entertaining.

Along the same lines, the romantic comedy starring Ashton Kutcher and Katherine Heigl also broke out in theaters today. Kutcher is an ex-FBI secret agent who gives up his high-paced life to live in quiet domestic bliss with Heigl. That is until assassins start coming after him! I am on the fence about this one, some it looks good, and some of it looks like they are trying a bit too hard. I don’t know! The ratings and statistics will speak for themselves!

There is another movie coming out in limited release this weekend, and I really really wish it were coming out around this neck of the woods, but I have checked all the local listings and unfortunately its not really coming to the east coast. The movie is called ‘Ondine’ and takes place in West Cork, Ireland. Which is exactly where I was this past Fall semester! It stars Colin Farrell as an Irish fisherman, who catches a beautiful and mysterious woman, whom he believes to be a mermaid, in his net. Its gotten amazing reviews and is already being raved about. Other than hearing some of the accents I miss more than anything, I am sure the scenery in this film is going to be unbelievable and I would see it just for that. The RTE needs to do a state-side release and hurry up about it!

In other news, an Ohio couple from Toledo was arrested by Federal prosecutors yesterday under claims that the couple planned to send $500,000 to Hezbollah, an organization believed to be a terrorist group in Lebanon. Cleveland was already voted the most miserable city this year, the last thing it needs is this sort of negative attention! Ohio is great I promise!

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——-From Ondine. It looks so good doesn’t it!?

AC Japan

Jun 04, 2010 in Advertising

There is a non-profit ad agency in Japan called AC Japan.

“ADVERTISING COUNCIL JAPAN(the former Japan Advertising Council) was established in 1971 and is dedicated to serving the common good through public service campaigns. It is made up of 1,200 voluntary corporate members, including media organizations, ad agencies, and other business enterprises.”

They basically make advertisement to promote better world and society. This organization is one of my favorite ad agencies in Japan and they really make nice, interesting and strong advertisements.

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Video Link: http://www.ad-c.or.jp/campaign/support/01/

Collaborative ad with WFP

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Video Link: http://www.ad-c.or.jp/campaign/support/08/

“Mom is a freshman, Dad is also a freshman.”
Career as a parents starts when you got a child. Everybody is freshman and don’t know how to raise a kid. Please help them and give them some advises.

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Video Link: http://www.ad-c.or.jp/campaign/support/07/

“Let’s dive into words”
When you are into reading, it’s like you dived into the ocean of words. (Promoting more reading)

Aren’t they interesting? When people think about ads, we usually associate it with business and sales. What AC Japan is making are advertisements but it’s totally away from them. Maybe that’s why they stand out more among those sales advertisements.

Love,
UA

Rebranding BP!

Jun 04, 2010 in Advertising

As you all probably know, The Brand Gallery has worked with many different clients helping to improve their image through branding strategies. BP is not one of our clients, however, it is in desperate need of a rebrand. But, wait a second, don’t you think they have enough on their plate right now? Thankfully others have done the work for them! In particular, Greenpeace, an environmental activist organization. They created a contest using the website Flickr to collect new possible images for BP’s new brand. I’ll let you look at them for yourself…
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Image and video hosting by TinyPic
Image and video hosting by TinyPic
Image and video hosting by TinyPic
Image and video hosting by TinyPic
Image and video hosting by TinyPic
Image and video hosting by TinyPic

Image and video hosting by TinyPic
Image and video hosting by TinyPic

Interesting photos…Sometimes I feel bad for BP… until I see these new photos of animals covered in oil and read the articles in the New York Times, particularly todays article titled ‘Another Torrent BP Works to Stem: Its C.E.O.’ The article discusses C.E.O. Tony Haywards comments about the limited environmental impacts this oil spill is causing. He remarked on how it’s not going to cause big problems because the gulf “is a very big ocean”…really Tony? Comment on what you think of the new brands or the oil spill situation and have a fantastic weekend!!! -Trooper

A Hodge-Podge of This Weeks News

Jun 03, 2010 in Advertising

Other than the fact that I cannot believe it is June already, and that Alice in Wonderland is already out on DVD, I also cannot believe that Sex and the City 2 beat The Prince of Persia at the box office this past weekend! Proves my prediction wrong, but than again it was awfully close and Sex and the City 2 had a midnight premiere and opened an entire day earlier, so all and all it’s not exactly a fair victory. But the most unbelievable thing was that ‘Shrek 4’ beat them both! By quite a lot too! ‘Shrek Forever After’ grossed $43,311,063, ‘Sex and The City 2’ grossed $31,001,870 and ‘The Prince of Persia’ grossed $30,095,259 (see, very close). This is quite unbelievable considering ‘Shrek’ was not getting very good reviews at all, and it was its second weekend in theaters. But this was just the start of all the implausible things that have happened this week.

It has been 45 days and there is still no stopping the oil leak. Its crazy! Their “”top kill” strategy had no effect and although their second approach today supposedly stopped it a little, there is no way to tell if they are really telling the truth.

Esteemed actress Rue McClanahan, from the legendary Golden Girls TV show, died early this morning from a massive stroke. Sources says she “died peacefully” surrounded by her family around 1:00 am this morning, but she was only 76. That’s too young, and makes Betty White the only remaining star from the series. She is currently 88 years old.

Myself, and my fellow interns went down to NYC to attend the AICP orientation for the 19th Annual AICP Award Show that takes place next week at the MoMA. (More information on this amazing opportunity to come soon!) And afterwards we went out to dinner at a wonderful place called 5 Ninth. We ate outside on the beautiful, quaint terrace and I had a fantastic meal. The thing that was unbelievable about this was that my hamburger and fries cost me $18! I know this is probably nothing for you New Yorkers, but for me, being used to a Brews $8.00 burger meal, I couldn’t believe it! But NYC was wonderful. I can’t wait to go back next week, and might even take the train down this weekend!

LeBron James, as some of you might know, has become the most sought after Free Agents after his contract with the Cleveland Cavaliers ended this past season. Basketball fans nationwide have been holding their breath to see which team he is going to sign on with for next years season. The Knicks have been trying everything within their power to persuade him to sign with their team, but he is not breathing a word of his possible intentions. In an interview with Larry King on June 1st though, he was recorded as stating, “Cleveland has an edge,” when asked which teams he would consider singing with. This may not mean anything in particular, but to Cleveland this is monumental news! I am not going to believe it if he decides to stay in Cleveland! Heaven knows we have had our share or heartbreaking sport losses, so all I can say is please stay LeBron! And go Cavs!

Tomorrow I will be back with some more unbelievable news and the low-down on all of the new releases that hit theaters tomorrow! Until then goodnight everyone!