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When you think about a “re-brand” you probably think about a company over-hauling its entire image. But here’s a story that proves that re-branding doesn’t have to be revolutionary to be effective. Also, the product doesn’t have to be some big name; in fact, it can be as innocuous as a banana. Chiquita Bananas, to be specific. Check it out.

The point of the re-brand is to make bananas seem more fun, encouraging people to collect the stickers. In my opinion, it’s a great move on Chiquita’s part, as the new stickers should prove to be eye-catching in the fruit aisle.What also strikes me about the Chiquita re-brand is how obvious it is. There are already stickers on fruit, so why not make them fun? Re-brands always work the best when it fits naturally. Case in point: Coca-Cola and Pepsi. Pepsi tries so hard to be hip, while Coke never needed to.

If there’s one thing you can take away from this, it’s that everything can be made to be cool. With the only exceptions of: mom jeans, the catch phrase “neato,” and Pepsi. So, go out and “Bananafy yourself.” You know you want to.

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