Less is More
In a world cluttered with information and images, minimalist designs stand out. One recent logo change represents the trend towards this cleaner look. Starbucks’s 2011 logo change features a close up of their famous mermaid, the newest design in a history of logos that favor simplifying. The 1971 design (”Starbucks: Coffee, Tea, Spices”) radically differs from the 2011 logo (no words needed at all!).
Antrepo, a website devoted to design, took other recognizable brands and stripped them to their essentials, begging the question: “How much is necessary to still communicate the meaning of a brand?”
Of course, minimalist designs can sometimes not provide enough information. Can you guess what this product, which I personally think resembles “Eve” from Pixar’s Wall-E, is used for?
If you guessed toilet, and I doubt you did, you guessed correctly! It’s the Cell Tankless Toilet.
So, what I’ve gathered from these examples is that if you have a product that’s already recognizable, then simplifying it will make it pop. But if your product is not widely known, then a minimalist design could prove to be confusing and hurt you in the long run. Either way, next time you have a cup of coffee, check out Starbuck’s new cleaner logo, and have a sip of the future.
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