Redefining the Green Card

Wednesday, June 3rd, 2009 @ 8:47 am | Advertising, Culture, Health, Web

We recycle, we monitor our shower time, we carry our own reusable bags to the supermarket. Homes and swanky hotels are becoming more environmentally conscious. Energy-wasting electricity is being swiftly replaced in favor of solar power. The hot topic around the world is a lovely shade of green.  In another effort to encourage green-ward thinking, Giftzip.com has surfaced for your shopping convenience. Inspired by creator Sam Hogg, the start-up site out of East Lansing, Michigan, is urging shoppers to can plastic gift cards by promoting greener gift-giving, and they have just the solution: e-gift cards. The site is sponsored by most major retailers that offer gift cards to their shoppers, everything from Disney to Neiman Marcus. Don’t know what you’re looking for? Narrow your search down by category: Him, Her, House, Apparel, Gourmet, Family, and Unique. From there, you have the option of browsing all the retailers advertised, and, upon clicking, Giftzip will redirect you straight to the retailer’s official website.  Handy, or just another testament to our society’s increasingly lazy attitude? With GPS, Widgets, iPhones and quick links at our disposal, could Giftzip be just another shortcut, an excuse for time-saving that hides behind the power of Green? It’s possible. With Giftzip, there exists more opportunities for retailers to advertise, and the site will generate a decline in the purchase of plastic gift cards. Slowly but surely, Giftzip will contribute Mother Nature’s cause.giftziplogo21.gif 

 

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