Taste the future in your mouth
Apr 13, 2009 in Advertising
Let me first take a stance against some questionable criticism of this ad. Although I agree that Alfonso Ribeiro would be a fantastic contribution to the Carlton aesthetic, I think it’s funny when people criticize a beer commercial because it isn’t “convincing.” First of all, if you’re looking for nutritional facts about the kind of beer your drinking, you’re clearly not going to appreciate robots, lazers, and other stuff that kicks ass. Don’t be afraid of the future, because if you’re drinking Carlton, you’ll be able to fight robots. Get it?
This commercial for Carlton Natural Blonde, a low-carb Australian beeya, is a fairly accurate depiction of what the future holds for us…the website is just as informative, boasting a comprehensive “Guide for Men” on “How to Survive in the Future.” While future men will have to deal with Clones and Lycra body suits, at least carbohydrates won’t slow you down when you’re running from robots.