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Everyone has seen popular products practically float through mass media. Product placement is a popular style of marketing, especially with today’s screen media.

In the television show Entourage, the only beer they drink is either Budweiser or Bud Light. In the upcoming film X-Men Origins: Wolverine, 7-Eleven will have their product of the Slurpee drank by the main character on screen. This is an interesting tactic done by 7-Eleven.

Once the film is out in theaters, they will have a new kind of Slurpee titled “mutant-berry.” Hopefully this strategy will work. Entourage and their deal with Budweiser seems to work as that’s the only beer I buy now.

Thailand’s annual AdFest is focusing on the importance of branded entertainment this year. Also, John Hegarty of Bartle Bogle Hegarty (BBH) acknowledges that China has huge potential to help the advertising industry’s market expansion.

Watch a clip on it here: http://link.brightcove.com/services/link/bcpid1370868150/bctid17937908001

“Teacher sells ad space on tests” / Bonner, Jessie L. / 25 March 2009 / The Daily Breeze

When Pocatello High School in Pocatello, Idaho didn’t receive sufficient funds for necessary classroom materials, a U.S. History teacher decided to take matters into his own hands by placing ads in otherwise unheard of locations. While financial tribulations are being dealt with everyday, some tactics are more impressive than others.

What better way to teach students about coping tactics during the Great Depression than by scrawling “MOLTO’S PIZZA 14″ 1 TOPPING JUST $5″ across each test, handout, and worksheet? I’m loving this idea for its relevance and creativity, but some feel it’s inappropriate on practical and even symbolic levels.

While we see this same concept applied on a much larger scale every day on highly visible broadcast and online platforms, it’s hard to criticize this underfunded teacher’s ingenuity.

Need the full story? Make sure to read Jessie L. Bonner’s entire article on The Daily Breeze.

Created by Leo Burnett Lisbon, and Brazilian design + animation studio, Lobo, this new Amnesty International spot proves you can equate mutual human responsibility with death and destruction.

If Death to Smoochy didn’t ruin your perception of children’s entertainment, Basic Soda’s newest print campaign definitely will.

Brought to the masses by La Familia, the Chilean agency really drives home Basic’s “0% Fantasy” tagline with these brutally honest ads.

Check the full story @ AdFreak.

We can thank Wieden+Kennedy for this hilarious Dick’s Sporting Goods commercial featuring Phillies’ shortstop/tough-guy Jimmy Rollins. Take that Sports Authority!

Manvertising has reached new heights in an ambitious promotional campaign from a major airline.

Turns out Southwest Airlines is fielding some criticism following a recent promo campaign to put Sports Illustrated swimsuit babe Bar Rafaeli on one of their commercial 737s.

As expected, Southwest’s official blog has blown up with complaints from Puritanical worry-warts who think the stunt is “tacky,” “offensive,” “pornographic,” and “in bad taste.”

Of course, any advertiser worth his weight in frequent flyer miles knows gigantic, bikini-clad women are sweet. Check FOLIO for the full story or click the pic.