Mail Pouch Tobacco: An Ohio Legend
Jan 28, 2009 in Advertising, Branding
Anyone who’s driven through Ohio can’t help but recognize the gigantic Mail Pouch Tobacco advertisements plastered on various barns and buildings.
Based in Wheeling, West Virginia, Mail Pouch Tobacco began its barn campaign way back in 1890, reaching its peak in 1960 with an estimated 20,000 barns spread across 22 states. Dang.
Paid between $1 and $2 a year for the use of their barn, farmers were also compensated with a fresh coat of paint…nice incentive for a much-needed service.