As specialists in a highly fragmented creative arena, many companies seek The Brand Gallery for its ability to deliver effective marketing solutions to some of the world’s most recognized brands.
With that said, it should come as no surprise the Greenwich Village company attracts young talent like Jaehyuck (Jay) Lee, whose gift for graphic design earned him a spot on the new show, Engine Room.
A new project by MTV, mtvU and Hewlett-Packard, Engine Room will place four teams representing Europe, Latin America, North America and Asia-Pacific together, chronicling their teamwork and creative processes while competing for a $400k cash prize.
With hopes of fostering digital creativity from the world’s young designers, Engine Room has a lot to offer. Just as an appearance on the show presents a great opportunity for young designers like Jay to gain international exposure in a highly competitive industry, Engine Room presents Hewlett-Packard with a similar scenario. As the “main character” on MTV’s newest reality show, HP has stepped up its game with this super-saturated breed of branded entertainment. No doubt a creative (and expensive) marketing strategy.
For more information regarding Jay or Engine Room, check out: www.mtvengineroom.com
————————————————————————————————————————————————–