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The television phenomenon once known as “the disruptor” to the advertising world is now pairing up with Amazon to create an advertising breakthrough. TiVo’s CEO Thomas Rogers explains:

“[the] goal now is to work with the media industry to come up with ways to resist the downward pressure of less advertising viewing and create a way for advertising on TV to become more effective, more engaging, and closer to the sale.”

TiVo will soon feature the ability to use a remote to purchase items that are shown on certain TV shows or commercials. Hopefully this will be a convenient way to continue to monitor the amount of commercials viewers see but also give them the chance to make the absolutel most of their viewing experiences.

The NY-based creative team Hart+Larsson, who produced PhilTube, has conceived a new online series entitled El Lobo Rojo. Through short episodes every Tuesday and Thursday at 3PM ET all summer, it follows the story of Phil St. Millay as played by Phil McIntyre. His character is the overly ambitious head of a large gaming company, preparing to release a revolutionary new video game. Although the new game is expected to make Phil rich, his journey toward success becomes complicated. Stay tuned…

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The longest men’s singles match in history, a face-off between two sisters, and the highest television ratings for tennis since 2000. Wimbledon 2008 proved to be exciting at the very least. For her fifth Wimbledon Championship, Venus Williams defeated younger sister Serena but joined her side later to take the doubles victory as well. Twenty-two year old Rafa Nadal was also victorious when he played against five-time consecutive Wimbledon Champion Roger Federer. This was not the first time the 26-year old Swiss champion saw defeat this year. Earlier, the young Spaniard also took the French Open title from Federer to become the first man to win both championships consecutively since Bjorn Borg in 1980.
It was because of this pent-up rivalry, and the fact that this match became the longest recorded match in Wimbledon men’s history, that it gained a peak of 12.7 million television viewers worldwide and TV presenters, such as John McEnroe reporting for NBC, became as emotional as the players and viewers. Audience members were crying as Nadal bounded up the stands to find his family, and for the Spaniards these were probably tears of joy and pride. Only half-way through 2008, Spain has already established a summer of dreams with the European Cup championship over Germany’s soccer team and now Nadal’s triumph over Switzerland’s tennis legend. With the Olympics exactly a month away, we can only wonder what Spain will bring to China…

What happens when a group of Brooklyn bloggers finally meet up and discuss their cyber conversations? In the case of the members of BayRidgeTalk.com, it means that they are teaming up to convince narcotics officers to search the neighborhood. 93rd Street is the main topic of discussion on the community blog, with other topics ranging from sports to recipe suggestions to terrible jokes. However, it is the gossip surrounding the loud and obnoxious residents at numbers 346 and 348 93rd Street that led to the discovery of a neighborhood crackhouse.Pet shop owners, coffee shop owners, and long-time residents of the Bay Ridge area started getting annoyed with the Terrone family back when the boys were 4 years old and wreaking havoc by throwing mud onto nearby clothes lines. Finally, due to the publicity of frustrated bloggers, the middle-aged men and their “co-workers” are being charged with conspiracy, drugs and weapon usage, and selling controlled substances. Satisfied, and still blogging about the outcome of their hard work, BayRidgeTalk.com users have proved that cyber networking is critical in a chaotic modern world where neighborhood crimes are sometimes overlooked…