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While reading the newest issue of Creativity Magazine, an article entitled “Refacing Facebook” caught my eye. In light of recent MySpace renovations, I guess Facebook finally decided to step its game up and make some changes to its popular social networking site. Unfortunately, the introduction of new tools like “Stalker” may prove to be the downfall of obsessive ex-boyfriends and girlfriends worldwide, who will soon be able to “stalk” any friend they wish with the click of a button. Gee, thanks Zuckerberg, now that creepy dude I talked to once in high school can see exactly where I’m going, how I’m doing and what I’m doing every second of the day. 

The digital restraining order Facebook plans on pairing with the new stalker tool is cute, but let’s hope it’s not a feeble attempt to cater to conflicted, on-again-off-again users like myself who think the “social networking” site went off the deep end long ago with the introduction of mini-feeds and the glorified buddy icons they pawn off as “gifts.” By the way, new limited edition gifts by companies like Burberry, Gucci and Prada will also be available for $5. Adios brand exclusivity.

A popularity index cataloguing friends and unique visitors to member profiles is the final feature that will be introduced to the hordes of insecure Facebookers who think people actually give a sh*t about how many people viewed their profile that day. Regardless of how much stalking members plan on doing on the site’s new interface, anyone who spends enough time “socializing” on Facebook can’t deny the site’s infinite marketing potential.

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