Slayterbox1748

In our journey around the internets today, we ran into and interesting post @ Brand Autopsy that takes a look @ Seth Godin’s new book, Meatball Sunday. Surprisingly this isn’t a book about Christopher Street @ 3am on a Sunday evening. No, no, it’s about marketing.

The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.

The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.

The challenge most organizations face: try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.

Sometimes we all need a writer to state the obvious for us. Besides, sometimes we confuse “driving B2C solutions” and “redefining cutting-edge web-readiness” in our quest to “exploit next-generation content.”

Our favorite nugget from the book is this one:

Taking this theme a step further, Daisy Whitney writes about the power of video blogging and the cross-pollination that exists between bloggers, eventually resulting in more eyeballs finding the aforementioned “something worth talking about.” Whether your name is Andy Plesser, Gary Vaynerchuk, Daisy Whitney, or Rhett and Link…the interaction that results from video blogging increases the value of your blog/content and eventually lines your pockets with MONEY. Ahhhhhhhh Money! Like Jackie Mason once said, “Money is not the most important thing in the world. Love is. Fortunately, I love Money!”

So what happens to the vloggers, bloggers, content creators in question?

Andy gets consulting gigs.

Gary sells insane amounts of wine. ($50m in revenue last year)

Daisy gets to write (and travel)

Rhett and Link will no-doubt turn their 250,000+ YouTube Channel views into some cold hard cash.

In fact, word has it they made a little cash of this video:

This how vlogs and online content are monetized. The cash doesn’t show up out of thin air as a result of just posting content, it’s genuine interaction and the authentic interest in like-minded vloggers that is going to monetize this practice.

There are meatballs behind this tasty Slayter Box Sundae, baby.

Other Boxworthy Items:

Bud Light Spot that didn’t make the Super Bowl. Very funny. (AdLand)

Tom Petty has been killin’ it with digital music sales since his 12 minute performance @ the Super Bowl. Every young, hip, urban artist past/present/future can feel free to write Janet Jackson’s nipple a thank you card for the sales bump they will never see from a Super Bowl performance. (MarketingVOX)

It’s Showtime in your hotel room. So long as you’re staying in a Sheraton Hotel. (New York Times)

iTunes is partnering with FOX to provide exclusive American Idol tracks. (ADWEEK)

The latest from McCann for MasterCard. (CREATIVITY)

By special request from a bearded man on West 4th Street, a Verizon FiOS spot:

AWESOME.

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