If Michael Eisner Said It, It Must Be True.
Finally, the strike that should have happened in 2010 is over*!
So the WGA strike is over, according to Michael Eisner. This is good news for everyone who enjoys TV…especially LOST.
Quite frankly, we can add very little insight that isn’t already in the ether. So we’ll just say that we’re happy about this recent development, and we will get over the fact that online videos and blogs like “Fire Joe Morgan” aren’t going to be as funny once they no longer have “real” writers creating the content.
*pending the WGA actually approving the alleged “handshake” agreement.
A Smart 5th Grader Could Do This Job: Steve Stoute Addition:
We were surprised when Steve Stoute sold Translation Marketing for $10m-$15 to IPG. Color us surprised again, as word is coming out that Stoute and his biz partner, Jay-Z, are now launching Translation Advertising.
Man, we’d like to know where they came up with such a cool original name…
Gawker shares our opinion that this is just another case of Stoute hustling “The Man” for millions of dollars that probably don’t need to be spent. Exploiting the youth through urban marketing is pretty formulaic.
An accurate summary of what Jay-Z will be doing on a day to day basis for the agency is “nothing.” Or as the New York Times puts it, he will “offer his creative and entrepreneurial ideas.” An accurate summary of what Steve Stoute will be doing is, pretty much the same thing he was doing before. Which is to say, sitting in a meeting room with white business executives and making them feel cool enough to hand over hundreds of thousands of dollars to him. Now that Jay-Z is in-house, Stoute can just point across the room to signal his strategic branding ideas.
When we were 10 years old, we knew damn well that Ken Griffey Jr. could have sold sand to an Arab, ice to an Eskimo and steroids to Roger Clemens. Identifying an effective, celebrated, honest spokesman is not that freakin’ hard.
Basic Rules:
1. Stay away from child molesters, even alleged ones. You don’t see Michael Jackson hawking Pepsi products for BBDO anymore, do you?
2. Stay away from guys who kill dogs and run illegal dogfighting rings. No explanation needed here.
3. Pick someone who can excite every demographic, or at least be accepted by them.
It’s really not that hard. We find it difficult to believe that pairing Gwen Stefani and Jay-Z with HP was the work of a genius. So sorry.
Then again, if someone was paying us the big bucks to make these decisions…there’s NO WAY IN HELL we’re turning that money down. Big up yo’self Steve!
Other Boxworthy Items:
Banner puzzles! This is pretty damn cool, we would now like to join the Swedish Armed Forces (BannerBlog)
Is your 9-5 becoming your 24/7? (Drew McLellan)
We said we were done talking about the Super Bowl. We lied. This sucks.
It turns out Mercury Morris was actually pretty damn good @ football. That being said, it doesn’t make him any less of an insufferable, pouty jerk. Even if the Pats didn’t win, we do like seeing him in this mirage of defeat. Even if it is pure fantasy.
[youttube:http://www.youtube.com/watch?v=EaeF_mj8_sY]
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