The Super Bowl Bitchings From Around The Internets!
Feb 04, 2008 in MISC
So Tom Brady had a case of the Tony Romo’s last night, as Gisele was in the stands @ University Of Arizona Stadium. At least he’s wearing Red Sox hats again.
We’re tired of Tom-Gise. We can’t even leave the house when they’re staying @ the model’s penthouse over on W11th!
We’re Patriots & Ravens fans over here, so we don’t have much to say about Super Bowl XLII. We will not be attending the parade tomorrow.
If you’re team wasn’t in the most-watched Super Bowl EVER last night, you probably watched the game for one of two reasons:
1) You hate the Patriots.
2) You were interested in seeing what Madison Avenue would show us on advertising’s biggest public showcase.
With the average :30 spot going for $2.7m, one would presume that both clients and agencies might focus on putting their best foot forward.
ADWEEK’S Barbara Lippert notes, “Yes, in a year where there was decidedly less farting and groin bashing (staples of past big-game ads), we were instead rewarded with a refreshing dose of kindness.”
It’s true. Aside from the good ol’ nipple-powered jump start, we can’t remember a fuzzier bunch of Super Bowl spots.
Lippert continues, “Sobe got lots of attention for the lizards and Naomi, and the Thriller dance was fabulous. But I could hardly tell that was Naomi Campbell – and again, Geico and Bud anyone? I will say the branding and signage in the stadium was great, so we now know that this is the Sobe lizard.”
We’re not ones to tear apart Super Bowl ads, because these spots are often touched by too many hands to be truly GREAT…especially in this post-9-11 Janet Jackson world we’re living in. BUT…we have little tolerance for cultural shoplifting. Not only did Sobe copy MJ’s Thriller Phillipine Prison Viral Video dance, they essentially took that and replaced the inmates with CGI lizards. Lame.
Stuart Elliot had a similar take on the evening’s side show, his favorite spot?
“Anheuser-Busch parodied another 1970s film, “Rocky,” with a Clydesdale as Sylvester Stallone and a Dalmatian in the Burgess Meredith role. The spot, among the best of the night, was created by DDB Worldwide, part of the Omnicom Group.”
AOL Ranked the Top 10 Super Bowl Spots, with Budweiser’s “Rocky” coming in first.
Two of our personal favorites were the Tide’s “Interview” (Saatchi & Saatchi) and E*TRADE’s “Banking Baby” (Grey Group).
Also…we want to share a little nugget that did not air last night…
…The delivery boys @ Miller High Life re-cap last night’s spots in this 2 minute rant: