Slayterbox1748

Don’t call Mary-Kate Olsen.  Thanks.

On that note, let’s talk about PSAs.

American PSAs suck.  And if they’re not gawdawful, they’re being shown late at night, and infrequently. (ADWEEK)

We would like to see a shift in the PSA creative towards a decidedly more Canadian look:

Speaking Of Canadians…

The NBA has REALLY stepped up its commercial spots this year.

Goodby Silverstein & Partners developed the “Where Amazing Happens” campaign, and it has been mostly awesome.

The latest installment is the journey of Phoenix Suns star, Steve Nash…as told through his GPS device.

The best part?  It was directed by Aaron Ruell.  You know him as “Kip” from Napoleon Dynamite.

We dig it.  Amazing is happening. (Motionographer)

Also Amazing?  Mash-ups.

Other Boxwrothy Items:

Kurt Cobain’s [fake] cigarette is for sale on Ebay as part of an ad stunt for an anti-smoking campaign.

We would put in a bid, but we’re holding out for Heath Ledgers Non-narcotic laced [fake] $20. (Ad Land)

This film looks delightfully silly and ridiculous.  It stars Jack Black + Mos Def...directed by “that guy who did Eternal Sunshine Of The Spotless Mind.”  (Experience Curve)

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