Slayterbox1748

Listen the fortune cookie, yo.

Lots of things going on today, and we’ve got lots to say about it.

ADWEEK is reporting that LOTS of Moms will be watching the Super Bowl this year. Ok…and?

And there’s more:

“According to a new survey, 80 percent of moms plan to watch the big game and 60 percent say they will watch just to see the commercials. But 76 percent say they don’t think the ads are targeting them.”

So true, so true. The survey we’d like to conduct is the one that calculates ad recall among drunk male fans during a game. Can someone get on that?

New York Times Chips In With This…

Stuart Elliot has stumbled upon the brilliant notion that product placement works better in reality shows than it does in scripted dramas. So let us get this right, when you see a real person using a real product…nevermind. We’ll just stop right there.

But wait, there’s less…

In-program ads target the issue of break erosion, making your advertisements all the more sticky and valuable. Crazy. Didn’t even cross your mind, did it?

Of course there’s also the clever play of “branded content.” Also commonly known as sticking a brand name on some videotaped garbage, branded content is fast becoming a favorite tool among “new media” execs.

Daisy Whitney brings us the pairing of Kid Rock & GM to the table in her TV Week blog. We’re sure GM thought this would be like pairing a delicious Alsace Riesling with a fresh fillet of flounder. Well, to us it’s more like pairing leftover biscuits and sausage gravy with malt liquor. Then again, it is Detroit.

Either way, we’re not interested in seeing ANY more of this.

Other Boxworthy Items:
When we look @ these financial figures for Apple, we think to ourselves: Isn’t Apple just Microsoft with cooler gadgets and better products? (Engadget)

Richard Branson is finally making our dream of being an astronaut blogger come true. Fantastic. (TechCrunch)

Everything you need to know about Pysop going public. Can someone tell us what a reverse merger is? (Motionographer)

ESPN has suspended Dana Jacobson for her Eff Notre Dame Jesus remarks. We’ll really miss Dana on ESPN’s First Take this week. Just kidding. (Huffington Post)

So Morgan Spurlock, of “Supersize Me” fame, did NOT find Osama Bin Laden. No word yet on whether or not Morgan will shave his facial hair in attempt to look a bit less like an adult film star. Gawker says he owes the President an apology. Other say President Bush owes an apology for not reading the sign that Spurlock allegedly came across warning of “the strict prohibition against foreigners in their lands.” Maybe Bush thought that the Pakistanis were unaware of the 21st Amendment? (GAWKER)

Interesting Buweiser spot we’ve got here…verrrrrrrrrrrry interesting:

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