And A Happy Mitchell Report Day To You, Too!
That Hurt Less Than I Thought!
Unless you’re fan of the mercinary twins, Roger Clemens and Andy Pettitte, or you really enjoy lousy utility infielders who couldn’t hit a beach-ball (Yes, that’s you Neifi Perez), then you were probably semi-relieved by George Mitchell’s report.
On this day of doom and gloom for our national pastime, we’ll start with some good news: The next Jackass move will be released online…for FREE! (kinda).
On Dec. 19, [Paramount Pictures] will make “Jackass 2.5” available in connection with Blockbuster’s Movielink service. The hour-plus film has original material and previously unseen outtakes from the second “Jackass” movie in 2006. The new movie, made for less than $2 million, will stream for free but will have 15- or 30-second commercials before and after it plays.
Viacom will simultaneously launch Jackass World.
The site is billed as an online community offering blogs, original video content and an archive of the 24 episodes of “Jackass,” which ran on MTV in 2000 and 2001, as well as its longer-running spin-off “Wildboyz.”
“Jackass Number Two” was actually better than the original “Jackass Movie” (in our ever-so-humble opinion). It really raised the stakes and the “Holy Shit!” quotient was at a new high. Hopefully “Jackass 2.5″ delivers the goods!
TechCrunch is with us on this one:
As much as it sounds like a marketing ploy from Paramount, any move to debut a movie online for free has got to be a positive in the overall progression from the traditional media model to one that reflects the realities of the internet age. Of course it will take all of about 5 seconds for the movie to be ripped from the site and put onto BitTorrent, but maybe at least in this example, Paramount, unlike many of its competitors, may not be jackass’s after all.
Cute!
A Chapter Of “Jackass” As Web Test (NY Times)
New Jackass Movie To be Offered Free Online (TechCrunch)
New Jackass Movie To Hit Internet (HuffPo)
Success Breeds Success…Viral Breeds Viral?
AOL News nailed it with this viral spoof promoting their online news service. We love that they don’t just make the joke, they keep it going for a truly uncomfortable amount of time. Well played, AOL.
AOL News: Where Are They Now? (Adverblog)
Holiday Shenanigans? Hmmm… Nope, Nope… We don’t know anything about that…
We post this because we know that you’ve been looking for an excuse to upper-deck some of your pesky clients…
Enter AdRants Holiday Party Shenanigans Contest (AdRants)
Kontent: Still King
Everyone is raving about Burger King’s latest piece of branded content, Whopper Freakout. Aside from the fact that it’s funny, it’s a well executed piece of Jackass-lite. It also has elements that show brand loyalty, which tell a bigger brand story that interacts with the consumers.
But really, we just love to see people getting tricked, fooled, duped, and other synonyms…such as. It’s human nature, right?
Burger King: Whopper Freakout (CREATIVITY)
Daily Strike Round-Up:
Strike Central (TV Week)
MTV To Let Freelancers Stay On Its Insurance (NY Times)
Other Boxworthy Items:
Former Nas manager Steve Stoute recently sold his brand image company, Translation Marketing, to IPG. Looks like he’s on the move again…
Is Stoute Starting Another Agency? (AdAge)
Go ahead and link us up, we want to get invited to the party!
Top 25 Marketing Blogs (The Viral Garden)
Something tells me we’ll look back on this and be slightly embarrassed by our culture…
Top Videos Of 2007 (Truveo)
Interesting take on an old marketing technique being revamped by brands like Apple.
Branding Your Competition - Choose Your Enemies Wisely (Chaos Scenario)
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