Slayterbox1748

In light of the recent success of reality shows like “Jersey Shore” and “Teen Mom,” MTV has decided to drop the “Music Television” moniker and re-design their iconic logo.

Citing problems with brand recognition and logo “flexibility”, MTV General Manager Stephen Friedman says the re-design is “an updating that speaks to audience[s] in a much simpler, bolder way.”

For more on this story, check Advertising Age.

By embedding advertisements within the source-code of popular websites like Digg, Electronic Arts (EA) is taking creativity to a new level in promoting Dante’s Inferno, their newest release.

The ads are invisible to the common viewer, who wouldn’t think of accessing what is essentially the guts of the sites. However, those who access source-code for design and research purposes will most certainly be affected when, instead of instead of formulaic code, they will see these beautifully demonic, neon green images.

Assuming people who look at source code are drawn to epic, first-person RPGs, EA carefully drops a URL with which can only be accessed by finding secret codes hidden in other websites.

Found on AdFreak.

Ah, the Super Bowl. For many, it’s simply “The Big Game.” But while millions across the world watched Drew Brees lead his New Orleans Saints to victory over Peyton Manning and the Indianapolis Colts, who can neglect the media connoisseurs who sit in front of their laptops every year to watch the “Brand Bowl?”

This year’s festivities were particularly interesting. With many big names opting out of “The Big Game” — instead choosing to save a few [million] dollars — we saw a few brands seemingly dominate the airwaves, namely Bud Light and Doritos.

Creatives and clients wanting to gauge the success of their creations needn’t look further than Twitter, where a clusterf*ck of real-time opinions, hash tags, retweets and fail whales peppered the digital realm with honest and often hilarious insights from everyday people.

So, without further ado, Slayterbox1748 presents to you our Top 5 Super Bowl XLIV Ads (in no particular order, courtesy of Hulu AdZone):

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Citing a study claiming “67 per cent of women regularly check their boyfriends’ phones,” Norwegian digibros Jorgnsn made it so your most… privileged information remains safe. And for only 99 cents.

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In response to a “serious security flaw” that led to the hacking of several e-mail accounts, the French government has issued a nationwide recommendation to stop using Internet Explorer, and switch to either Firefox or Google Chrome for a more secure web browsing experience.

Microsoft has issued a response, stating that the Germans — the country responsible for the initial recommendation to stop using their popular web browser — had “over-reacted about the threat posed by the vulnerability, and that general users were not at risk.”

However, while the French and German responses certainly don’t fare well for Microsoft’s increasingly dwindling share of the web browsing market, Graham Cluley, a senior security advisor at Sophos, says: “Every browser has its security issues, so switching may remove this current risk but could expose you to another.”

For more information on this topic, check out Telegraph.